The Story Behind Miss Earth

When the brand owner of Mutya ng Plilipinas and Ms Asia Pacific decided not to renew their contract with Carousel.... Lorraine and Peachy taught it was the end of their happy days. During those times, people could not phantom the creation of a new international contest.

The rights to produce Mutya and Ms Asia Pacific was bought by GMA 7. Carousel could not match the offer by the network so they had no other choice but to create Miss Earth.

It was actually Peachy who can be considered as the brain child of the MISS EARTH--- during the farewell walk of Ms Asia Pacific 1999, she wished Peachy and Carousel Productions the best of luck for Ms Earth!!! At that time, people were also doubting if it will work.... I mean "Ms Earth" sounded like a mother's pageant and worst, calling runners-up Ms Air, Water and Fire was cheesy, it sounded like the famous band in the 60s (Earth Wind and Fire)

But just after the launch of Ms Philippines Earth--- people began to take notice of the pageant... Carlene Aguilar was a beautiful winner and her victory helped the pageant to get the attention it needed. Then came Ms Earth which was attended by outstanding girls from the MW and MU- even the MI...... it also helped that the winner, Ms Denmark, came from a non-power house country which encouraged other countries to join ME. The production and advocacy was unique; the format was refereshing; and the girls were beautiful".

Looking back, I think the right formula is to take care of the Franchise owners and ultimately the girl representing her country. The pageant, is ultimately reviewed by the contestant (not the fans) and her reviews are passed on the franchise owner... which keeps the delegates coming and increasing all throughout the years.