In the continuous mission to uplift the global image
of the Philippines and boost local tourism in the country.Dubbed as a contest with a big difference, MISS TOURISM PHILIPPINES is
perhaps the first of its kind where the winners will each be involved in actually
performing socio-, civic-, economic- and humanitarian activities in their home
towns. It is a lofty contribution as the winners uplift the well-being of their
fellow folks and generate a more productive yet dynamic impression through
their actual duties for their community that is also in tandem with the
Filipino spirit of bayanihan. This is also an opportunity for the winners to
help promote tourism as Ambassadresses of Goodwill in a truly sustainable way
and spur economic growth prospects for their respective regions.

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